Guy Tungston isn't your average New Jersey man, he was formerly known as the 'Pizza guy' there cuz of his amazing pizza recipe for the crumbiest and cheesiest pizza bread in the United States.
Since 19 he had many offers to give away the recipe for millions but he denied no matter how many 0's were behind the first integer.
Eventually.. He lost all of that money and fame after a big pizza corporation figured out the recipe and has even excelled and made it better... life for him wasn't too bright.

He was requested by his grandfather to move to Kentucky to start over, go low for a while and eventually make a business that excels like how the previous business has before.